The SoBro Nashville

BRanding + Leasing Collateral + Web design

Full identity gamut of branding, collateral, posters, website, environmental graphics, social media and city tour guide. Made for the first high-rise apartment building in downtown Nashville Tennessee; located in the esteemed SoBro [South of Broadway] neighborhood.

The goal was to create the first infrastructure that spoke to and connected the existing areas culture and ideals. This brand and building created the first namesake staple for the entire neighborhood which includes the Country Music Hall of Fame, Frist Center for the Visual Arts, Bridgestone Arena, Nashville Symphony, and The Music City Center. Through this exploration we created a rustic brand identity, executed through the inspirational eyes of letterpress.

Client—Magellan Development   Agency—Otherwise INC  rentsobro.com