Metro Atlanta Chamber

The Metro Atlanta Chamber's 164th year celebration was a milestone event that brought together key business leaders, entrepreneurs, politicians, and stakeholders to honor the Chamber's enduring legacy and its future vision supported by the ARC. In 2023 held at the Georgia State Convocation Center in Atlanta, this prestigious event required a sophisticated approach to design, visual, stage, and art direction to create an immersive and memorable experience.

Our objective was to design and execute a cohesive visual and spatial experience that reflects the rich history and dynamic future of the Metro Atlanta Chamber, while fostering engagement and inspiration among attendees.

 

The design approach for the event was rooted in creating a seamless integration of historical symbolism and modern innovation. Each element of the event was meticulously designed to tell a story of growth, resilience, and forward momentum, while serving as a platform for pioneering storytelling. Elements included photoshoots with talent, activation highlights, stage graphics, animation direction, arena digital ibbons, brand assets, 3D physical hanging signage, a live run of show keynote, marketing, and social media deliverables.
 

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Client—Metro Atlanta Chamber   Agency—Ideas United