mercedes Benz EQ

Corporate identity design

Mercedes Benz EQ, the electric mobility sub-brand of Mercedes Benz, aimed to upscale their corporate training program to align with the brand’s innovation and sustainability drive. The need was to create a unified visual identity and experiential collateral that would ensure consistent training experiences, reflect the premium nature of the brand, and cater to diverse cultural contexts across the globe.

​​

​

Client—Mercedes Benz    Agency—Ideas United