Emory University
Featured project #1: Virtual event Design
When the Winship Win the Fight 5K moved to a virtual format, the challenge was to keep participants engaged and motivated. With over $5.7 million raised since 2011, the event was well-established in-person, but the team was new to the virtual space and needed to ensure continued participation and fundraising.
We began by leading a focus group with Winship team leads to identify what mattered most to them and their concerns about going virtual. From there, we developed a promo strategy that included an explainer video on the virtual race format and a social media campaign targeting past donors and new participants. During race week, we introduced daily challenges and a warmup video to keep participants engaged through Strava.
The virtual event exceeded expectations, raising over $200k above the adjusted goal. The event attracted 74 new teams and 881 new participants, while our social media campaign generated 57,688 impressions.
Client—Emory University Agency—Ideas United
Featured project #2: Commencement design
When the pandemic forced Emory University to shift to a virtual commencement, the challenge was to create a visual experience that captured the significance and emotion of graduation in a completely digital format. The university needed compelling graphics and videos that would resonate with graduates and their families during an unprecedented time.
We quickly adapted by designing a series of graphics that brought the celebratory spirit of commencement to the virtual stage. These visuals included custom animations, dynamic backgrounds, and personalized elements that highlighted each school and program. Our goal was to create a cohesive visual identity that maintained the traditional grandeur of Emory’s commencement while embracing the new virtual format.
The virtual commencement was a success, with the graphics playing a key role in creating an engaging and memorable experience for graduates and their families. The visuals not only enhanced the online ceremony but also helped maintain the emotional connection and sense of achievement that are central to graduation.
Client—Emory University Agency—Ideas United
