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Chicago parks Foundation

Branding + Identity

Newly formed CPF reached out in need of a complete branding to represent their non-profit work connecting all of the green spaces in the city. During exploration, the main theme was made to show the transparency and sophistication of the foundation, while celebrating the unique platform. Logomark has a unique quality, that subsystems and growth within the organization can be applied for future years to come. Final pieces included a complete brand guide, website design, and recommendations, collateral, apparel, and, sub-branding for the Chicago marathon team. 

Client—Chicago Parks Foundation   Agency—Otherwise INC  chicagoparksfoundation.org