Basecamp

Mural + Concept Development

Mural Signpainting Execution , Strategy, and Collaborative Concept Development, for Ranquist Development Group's newest architecture project.  Marketing objective was to broaden the horizons and catch the eye of the buyer for a brand new style of houses new to Chicago.  The use of acronyms were put in place as the marketing concept to appeal to the fast paced traffic on Milwaukee Ave and the commuters of the Metra.  The final product was a new visual identity, website, and environmental graphics spanning over five walls on-site. Gorgeous logo development, creative direction, and mural design by Enric Turull.

Client—Ranquist  Agency—Otherwise INC / Merderhaus   basecampsfh.com