MILYLI

In-house art direction, branding, website management, and social media for this hot tech startup Milyli; the leaders in the Relativity ediscovery app domain.  The visual challenge there continued to be, marketing and displaying complex apps and corporate software to a wide range of lawyers, litigation review processors and service providers, while maintaining their edgy illustrative attitude.  Milyli's aesthetic atmosphere is that of exposed brick, sophisticated illustrations, color-toned photography, and a large system of sub-branding for the many SaaS products. Marketing collateral and videos led as the main optical assets in my tenure here, well that and copious amounts of tech SWAG.

 

In 2018 led and completed a much-needed entire company rebrand that included a brand new website, full collateral revamp, detailed brand guidelines, logo and sub-brand overhaul, video production, motion graphics, and cohesive illustration style. 

Client—MILYLI   milyli.com