Video series design + Strategy

EducationUSA, a State Department-led higher education organization, hired Ideas United to develop a campaign showcasing the pathways available to international students in the United States. We strategized around the complex factors influencing prospective students' decisions and crafted detailed questionnaires to guide our research. Through interviews with recruitment agents and the creation of an information-sharing community, we provided students with insights into the diverse programs and opportunities across the U.S.

​

We organized roundtable discussions at universities, private institutions, and community colleges, capturing students' experiences and perspectives on different school types and degree programs.

​

The project spanned 12 college and university campuses, where my contributions included set design, video graphics, titles, topic strategization, and multiple iterations of art direction and concepts.​

​

Client—Institution of International Education  Agency—Ideas United 

​

​

Media property of Ideas United, with proxy rights to the Institution of International Education. ©2022