Grady
identity re-brand
Grady needed to refresh its annual fundraising event, where participants ride, run, or walk, to boost participation and donations. The goal was to create a modern, inclusive identity that resonated with a wide audience and emphasized the event’s fundraising purpose. Our team started the strategy by creating the naming convention brainstorms, to iconography representing the variable choose your own even, and complete with collateral piece collaborations.
The rebrand began with a brand audit, leading to a new visual identity that symbolized movement and unity. A vibrant color palette and dynamic typography were chosen to convey energy and inclusivity. We also crafted messaging that reinforced the event’s purpose and updated the website recommendations and social media to reflect the new brand, Move For Grady.
Client—Grady Hospital Foundation Agency—Ideas United
